Brand strategy is the way we unpack and share the understanding and planning of your brand to be able to build it better. It not only increases the voice and consumer awareness of a brand, but also gives it an identity and worth. To fulfil a brand’s potential to succeed, we need to assess, evaluate and assist with the planning to achieve the identified brand goals.
We engage in a workshop in which we unpack the brand to discover the pivotal point between the brand and the business objective. By prioritising the identified consumers, we can craft a brand plan and guide engagements and communications for successful outcomes.
Define your brand and its objective
Your brand’s objective is simply its purpose. Knowing why your brand exists, what purpose it has in the world and what it stands for is what defines it from the very start.
When you want to define your brand, you’ll need to ask yourself some questions:
- What problem does my brand solve?
- Who is my ideal customer?
- Who is my competition?
- What does my brand make my customers feel?
- Why do my customers trust me?
- What is the story behind why my brand was created?
- If my brand was a person, what would their personality be like?
Essentials for long-term success
A brand audit is a thorough examination of a brand’s current position in the market compared to its competitors and a review of its effectiveness. It helps you determine the strength of your brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments.
Brand immersion is about enveloping your product or company issue so that the marketing, advertising, and public relations departments or representatives work holistically towards delivering the same brand message across multiple distribution channels.
Market Research and Data Analysis
Our job is not to change your brand, but to identify key opportunities for growth. We take key learnings and begin planning your brand’s strategic direction. We outline all areas where opportunities for growth are ripe and prioritise them. We ensure you inject your brand’s DNA consistently into every opportunity going forward.
Communication & Creative Strategy
Once we’ve identified the opportunities, we then develop your communication plan – this will allow you to communicate your single-minded proposition ie. what you want the audience to know about your brand and why they should believe in it. The communication plan will also help determine when & where your audience will be most receptive to your brand messages.
Execution & Sustainable Care
We partner with you in executing the identified opportunities in a practical way that reflects your brand narrative and is in line with your strategic vision. We constantly re-evaluate the brand actions to ensure that they are aligned to our strategic objectives and assess if they are right for the brand.